Pages Tagged With: Marketing
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Market Segmentation
The most important aim of marketing is to understand and satisfy an organisations customers and their needs better than that of its competitors. As no two individuals are same, they have different requirements and should be treated differently.
An organisation achieves this by implementing target marketing strategies. Identifying different market segments is the first step [...]
Dealing With Customers
Good customer care is about understanding and meeting customers’ needs and expectations. The objective should be to win and keep customers.
Customers can be classed as internal or external. External customers include consumers or businesses who buy goods and services as well as suppliers to the firm such as agencies and lenders. Internal customers include colleagues, [...]
Costs, Revenue and Profit
Costs, revenue and profit are basic but crucial parts of the financial analysis of a business and it is on the comparison of these three things that success is judged.
Costs:
Costs are described as fixed or variable.
Fixed costs:
Fixed costs are incurred and have to be paid regardless of the volume produced and sold. They are the [...]
SWOT Analysis
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Sources of Finance
For new businesses and those wanting to expand and grow, where to get the money to finance that objective is crucial.
Sources of Internal and External Finance Available:
Internal sources:
Personal savings: This is most often an option for small businesses where the owner has some savings available to use as they wish.
Retained profit: This is profit already [...]
