Pages Tagged With: Marketing
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Marketing Mix
The term “marketing mix” became popular after Neil H. Borden published his 1964 article, “The Concept of the Marketing Mix“.
Marketing mix refers to the four critical P’s of marketing, understanding of which helps the firm to market their products and services in an effective way. For building an effective marketing mix it is [...]
Aims of A Marketing Department
For a successful business it is important that marketing plays a pivotal role. Marketing department is one of the most important components of a business’s survival in the market. The main aims of the marketing department revolve around understanding the customers and their needs. Marketing activities involve designing, promoting, pricing a product according to the [...]
Marketing Techniques
Marketing techniques refer to the application of various tools such as print media, advertising etc to achieve the marketing objectives of an organization. Traditional marketing techniques include newspaper or magazine ads or direct mail. In continuation with that and due to the advancement of technology Internet marketing techniques are gradually becoming popular. Internet marketing techniques [...]
Market Analysis
To establish the attractiveness of a market and to undertake its SWOT analysis, firms must undertake market analysis. Market analysis gives insights into the market situations and helps the firms to establish a strong hold. Market Analysis is a process that aims to identify and enumerate the important characteristics of a market by using a [...]
Market Research
Market research helps to gather information that can provide critical insights into consumer buying habits, needs, choices, and opinions. It helps the organization to implement the most suitable marketing mix for the success.
Marketing research is the function that links the consumer, customer, and public to the marketer through information - information used to identify [...]
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