Pages Tagged With: consumer behaviour
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Recommended Reading
This is a list compiled by our researchers, which contains books, journals and internet articles on all areas of business. Any references you noticed on the website are likely to be included within this list.
Bradley, F., (1995), Marketing Management: Providing, Communicating and Delivering Value, Prentice Hall, London.
Branson, R., (2005), Richard Branson: [...]
Critique: Market Research
This section dicusses market research, sampling methods. research methods, quantitative research, and statistical analysis, and provides a critical evaluation on each.
Direct approach to the customer is a market research approach, which is informed by both positivist and phenomenological - or quantitative and qualitative methodologies. Where the business cannot employ off-the-peg data already generated, it must [...]
An Introduction To Business
What, in its most basic form, is business?
The precise answer to this question depends on issues of scale, purpose and interpretation, all of which suggest wide disparities in the way enterprises are conducted. Ultimately however, the definition is reducible to the pursuit of a single formula: the creation of profit, where profit [...]
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