Pages Tagged With: Boston Matrix
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Boston Product Matrix
The Boston Matrix was developed by the large US consulting group BCG (Boston Consulting Group). This matrix is a powerful tool that assists the firms planning their product portfolio. It has two controlling characteristics: relative market share and market growth as suggested from the figure below.
Figure 5: Boston Corporate Group matrix
It has four cells and [...]
Business Strategy
Business Strategy and Business Strategy Tools
Johnson and Scholes (1993) define strategy as the ‘direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations’.
More simply this means articulating ‘where are we [...]
