SWOT analysis of Wal-mart

This SWOT analysis examines global retail giant Wal-Mart, a U.S.-based multinational company with locations all over the world. The company specialises in food and non-food items offered at significantly lower prices than the competition with an extreme variety of goods located in large stores and through its online store. This company has many admirers and critics as well as has faced competition on all sides, so it must consider its strengths and weaknesses as well as look to the available opportunities and threats to reshape its strategy for the future. The SWOT analysis provided here can serve as a framework to making changes for a sustainable strategy.


· Wal-Mart offers the widest array of products among retailers, including well-known brand names and its own private label brand, which enables customers to get the most for their money as well as enjoy the best selection possible. With a better chance of finding it all at Wal-Mart and not having to then visit multiple retailers to complete their list, customers will be more likely to return to Wal-Mart.

· Wal-Mart has strength across its entire operation rather than just relying on U.S. stores or one specific region. Its sales figures show that international locations are growing faster than the U.S. market.


· Wal-Mart has experienced numerous lawsuits related to its treatment of employees, including discrimination, unequal wages, unfair promotions, unpaid overtime, poor benefits and poor work environments. This has caused the retailer significant money as well as tarnished its brand reputation.

· The company has high employee turnover and a lack of motivation among existing employees due to this lack of social responsibility towards its workers. This also reflects on the company's image.

· There is a no frills experience in shopping in Wal-Mart with no ambiance or enjoyable service experience unlike other retailers that make the experience more enjoyable or that offer more than just a large warehouse feel to its operations. There is also no differentiation between stores.

· Some of the products sold are of inferior quality, which reflects on the brand in a poor way.