SWOT Analysis of TESCO Group

This SWOT analysis assesses the TESCO Group, a global retailing powerhouse and portfolio of retail brands that offer food and non-food items in countries all over the world in different formats, including a large online retail store. The retailer has had to face numerous external forces and an increased competitive environment as well as stakeholder pressures that have it rethinking its strategy going forward. In this analysis, the company's strengths, weaknesses, opportunities and threats will be examined in detail to assess what TESCO can do going forward with its business strategy and brand engagement.