SWOT analysis of Starbucks

This SWOT analysis examines Starbucks, a global roaster of coffee beans and retail coffee house chain with locations in countries all over the world. This U.S.-based company has been doing more to expand its product and service offering, diversifying into new areas and experimenting with products that complement their coffee product focus. To help shape recommendations on strategic changes, this analysis looks at the strengths and weaknesses of Starbucks as well as where it has opportunities and threats to consider.