SWOT analysis of Nike, Inc

This SWOT analysis looks at Nike, a global retailer that specialises in sportswear, including shoes, clothing and accessories. It is listed on the NYSE and is headquartered in the United States. Nike has offices all over the world and contracts with shops on a global basis as well as factories throughout developing economies like China, India, Vietnam and the Philippines just to name a few. To help with reviewing its strategy and how it is performing against external and internal factors, these strengths, weaknesses, opportunities and threats can be considered as the basis for recommendations on how the company might change its short-term and long-term strategic direction.