SWOT analysis of McDonalds Corporation

This SWOT analysis examines McDonalds Corporation, one of the largest fast food retailers in the world with locations throughout the globe. Despite its ongoing leadership position, there are numerous environmental, social, cultural and economic changes around the world that may be impacting the fast food chain and changing its profitability and leadership position. In response, a company like McDonalds Corporation has to reconsider its strategy in terms of what it can do well, where it needs to improve, how to identify the best opportunities for current and future growth, and any identifiable threats that it must address as part of its strategy.