SWOT Analysis of Johnson and Johnson

This SWOT analysis focuses on Johnson and Johnson, a global consumer healthcare company with a portfolio of subsidiaries that made medical devices, medical diagnostic equipment, biologics and pharmaceuticals as well as consumer healthcare products. Despite its leadership position in its industry and associated markets, Johnson and Johnson still must continually reassess its position and strategy by examining its strengths and weaknesses as a company as well as how effectively it can leverage the opportunities that have been identified as well as address and minimise any perceived threats to the organisation. In this way, Johnson and Johnson can change its strategy and maintain its global leadership position in consumer healthcare products.