SWOT Analysis of Cadbury Plc

This SWOT analysis considers Cadbury Plc, a global confectionary supplier and beloved brand that supplies consumers with chocolate, candy, and chewing gum. The company has been able to continue growing its market share but must consider where its strengths could be better served to leverage certain identifiable opportunities while knowing how its weaknesses are serving as barriers. Taken over by U.S. food company, Kraft, the confectionary company must also consider any perceived threats in the marketplace that may impact on its ability to grow further and achieve sustainable profitability in the long term. With numerous external economic, social, cultural and environmental factors to consider, Cadbury Plc has a lot to think about as it plans its short- and long-term strategy for the company.