SWOT analysis of Amazon

This SWOT analysis looks at Amazon, one of the world's leading online retailers that offers books, movies, music, clothing, groceries, sporting goods and housewares to many countries around the world. The online retailer is looking for ways to remain at the forefront of an ever-expanding and changing online retail format driven by changing consumer needs, new regulatory environments, and interest in introducing its retail model in new countries to sustain its growth and revenue objectives. As the competition among online retailers begins to increase and other external factors impact Amazon, this SWOT analysis examines what Amazon does well and what it could do better in addressing the opportunities and threats that it faces.