PEST Analysis of McDonalds
Political & Legal
The foreign operations of the company have an extensive amount of influence by individual state policies imposed by each government.
Changes in these regulations, newly imposed laws as well as new law enforcements under the Obama administration may have impact on trade, product safety, employment /labor, tax, privacy as well as financial conditions of the organization.
McDonalds’ experiences difficulties in situations where the economy of a certain state is hit by recession and changes in the exchange rate.
Market leadership in the industry
Very high target market
Cost is low and income is high
The economic growth rate of a specific state decides the purchasing power of the consumers in the country.
The organization works within a diverse social group
It increase the employments
Development of advanced technology
Higher quality standards
Foreign supplies are used by the local manufacturers
Packaging is of high quality
Products are subject to legislation
The logo is sustainable