Help: How Secure is your Service?

Are you new to our service? Even if you have used this service before, you may have questions or concerns about how secure the service is? Read through our guide below and have your questions answered:

Why can I trust your company?

Our business has been taking payments for over five years in total.

Information about our company can be found on the official UK government register of UK companies, here.
If you would like to learn more about our company, visit the ‘About Business Teacher‘ page.

Is the payment system secure?

Paying online or over the telephone are the simplest and quickest methods of payment. All transactions are processed by using our own secure payment console… This is as quick and secure as paying any major online brand for a product over the internet. The information you provide us for payments is never stored on our system.

Will my data be passed to anybody else?

The information you send to us will be protected under the Data Protection Act. We guarantee absolute confidentiality, read more here.

How am I protected against plagiarism and lateness?

We appreciate that our customers are spending money to receive a high quality service. They expect work to be of high standard, and we do not wish to disappoint!

Once you receive your essay, you have 7 days in which to send requests to the researcher for free amendments to your work.

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• Welcome To Business Teacher

If you have never ordered from an academic research company before, it may seem daunting, especially in an age of internet scams, seemingly dodgy deals and card fraud.

Before you use our online order form, read through our step-by-step guide to ordering a custom essay, and learn about the ordering process, as well as the measures we take to ensure your safety both on and offline.

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• Welcome To Business Teacher

Understandably, you are wary of foreign scam sites - after all you don’t want to be wasting precious time and money, only to receive a poor quality piece of work.

Lucky for you, our business essay writing service is different:

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• Essay Service:
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Contact Regarding Sales:

If you wish to contact the essay sales team and speak to an advisor, either call 0115 966 7971 or email: enquiries@businessteacher.org.uk

Please note that you must submit orders through our online order form.

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Use Viper, our free plagiarism checker to identify:

• Whether you’ve correctly referenced your essay
• If you’ve accidentally mixed another writer’s work in with your own notes
• If you’ve cited within your work correctly
• If you’ve missed any punctuation from your quotations

Viper is 100% free and very accurate – it scans against more than 10 billion resources and then outputs a report showing plagiarised material side-by-side with the original source for easy comparison.

Why do I need to use a free plagiarism checker?

If you’re a student you can use Viper to protect yourself from accidental plagiarism; mixed-up notes, paraphrasing and missing quotation marks may cause your paper to be marked at a lower grade, or you may even face expulsion from university if you’re investigated for plagiarism.

Don’t risk such severe punishments for easy mistakes – use our free plagiarism checker and scan your essay today.

If you’re a teacher, lecturer or other academic, you’ll find Viper perfect for scanning your whole group’s work. You’ll find out if they’ve plagiarised off of each other, off of their own past papers or from Wikipedia and other online resources.

Our free plagiarism checker also scans through Google Books – so if a member of your tutor group or class has copied paragraphs directly from a book, you will know!

Why use our plagiarism checker and not Turnitin?

Our plagiarism checker, Viper, is 100% free.

You have to pay a fee to use Turnitin and many other plagiarism checkers online.

Viper offers you other invaluable features too – check them out below:

So, what are you waiting for?

Random Pages:

• Welcome To Business Teacher

Have a click around and meet the team…

• Management Team

• Finance/HR

• Marketing Team

• Customer Service Team

• Customer Satisfaction Team

• Research & Development Team

• Communications Team

• Mascots

Management Team

Barcs - Chief Executive Officer

As the CEO, I decide the focus of the company, and what we are going to aim for.  I then hand over to the rest of the team, to decide how they are going to make it happen!

My focus at the moment is on improving how we work together as a team and on making AA the greatest place to work!

In my spare time I love table tennis, jogging, boxing and a spot of weights - preferably altogether if I can.

My favourite things in the world are seeing others do well and succeed, reading and writing about personal development, and making great products and customer experiences that put a smile on people’s faces!

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Tony - Chief Operations Officer

On a day to day basis I run the company, managing each department from Marketing to Customer Service. I’m an avid business entrepreneur and my business hero is Jack Welch. I really enjoying keeping up with business and the next strategic success I can incorporate into working practice.

In my spare time I have loads of hobbies including: paintball, running, surfing, spear fishing, mountain biking and table tennis.

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Finance/HR

Karina - Finance Manager, HR Manager and Company Secretary

I’m the longest serving member of Academic Answers!  As Finance Manager, I provide financial advice and support to the team to enable them to make sound business decisions. I also manage HR which means I’m responsible for delivering all facets of recruiting success throughout the organisation.

I enjoy going to the gym where I run 10 kilometres, four times a week.  I also love surfing – coming from Cornwall, I was brought up by the ocean so anything to do with the beach I love!

My best possession in the world is my little dog Neo, who I absolutely adore and love taking for walks in the country.

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Marketing Team

Jen - Marketing Manager

As Marketing Manager, my interest is value! My job requires me to monitor and advise on the whole of the value line: identifying, creating, communicating, delivering, supporting, monitoring and sustaining value for our internal and external customers.

Out of work, the most important thing in the world to me is my family – my three clever beautiful daughters are my life.  I also love snowboarding, travel, reading and concerts. I have a great interest in investments and business.

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Ryan - Marketing Executive

I’m responsible for creating and communicating value in relation to our plagiarism scanner Viper and its website, ScanMyEssay.com.  I also look after marketing in relation to some of our other top websites, including Degree-Essays.com.  My special focus is in creating and sustaining strategic partnerships with student focused organisations.

In my spare time I enjoy playing sports, football every Sunday, snowboarding whenever I get the chance, badminton, golf and going to the gym. I also like to go for nights out, dinners and going to the movies.  I also like to travel and would love to travel to New Zealand. I love being with my friends and family.

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Nick - Marketing Executive

My role is communicating the value of our exclusive Oxbridge service to our valued customers.  I also look after Academic Knowledge, our base for our talented experts.

In my spare time I head to the gym for 20 minutes on the running machine to relieve the stresses of the day. Going to the cinema is also a favourite hobby of mine, seeing a variety of films from horror, science fiction and comedy.

I love my two cats, who are the most affectionate and lovable pets in the world ever. I have a boy called Rome and a girl called Paris.

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Ken - Marketing Executive

Joining the marketing team has been a complete change of career for me, but I’m loving every minute.  I’m passionate about delivering more to our customers, and I’ve therefore really enjoyed working on the development of EssayBay, our marketplace that connects experts and buyers directly.

My favourite pastime is watching movies. I love exploring new countries and spending time with my family at the weekends. I’m a huge football fan and support many different teams.

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Simon - Marketing Executive

New to the role here at Academic Answers I have just taken on the responsibility of promoting the value our of specialist Law Teacher website to our customers.

I love playing sport and I am a keen footballer having played for Nottingham Forest and Chesterfield FC and I still play in the Nottinghamshire Senior League for Gedling Southbank FC which keeps me fit and healthy (when not injured). I also enjoy playing table tennis and golf, although usually out of the football season. When not playing sport or working, I also like cooking, socialising, shopping and going camping with my Wife.

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Ami - Office Coordinator/SST Manager

As Office Coordinator, I maintain an efficient support service to the whole team, ensuring that adequate resources are available to enable tasks to be completed on time and to prescribed standards.  I help to build and maintain strong relationships between colleagues by coordinating team-building social events.  As SST Manager, I coordinate a team of 5 support staff in the production of material for our websites.  I’ve also taken an interest in marketing and I’m assisting with as many marketing tasks as I can get my hands on!

I like going to gigs, listening to music, socialising with friends, and shopping for shoes and dresses. There’s rarely a weekend spent in at home! I also enjoy watching David Attenborough.

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Sean – Graphics Designer

My role involves using my extensive experience to design and create artwork for the Company’s websites, which may include anything from banner creation, sales graphics, header graphics, or complete website redesigns.  I’m also involved in producing graphics for print media such as disk covers, disks, flyers, cards, posters etc.

In my spare time I love spending quality time with my friends and family. At the weekend I can often be found following the mighty Nottingham Forest or watching Formula One, to the dismay of Lucy (my wife). I’m also a keen amateur photographer and happily snap away while walking in the Peak District.

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Customer Service Team

Edd - Customer Services Manager

I’m responsible for managing a dynamic customer services team, to ensure we deliver outstanding customer service to every customer.  My role involves training, monitoring and motivating my team, and ensuring they balance the goal of attaining financial targets with the delivery of great customer care.

My hobbies include playing football; my passion is watching football and listening to music. I really enjoy playing with my children, and spending time with my fiancé. My three gorgeous daughters are the best thing that’s happened to me - they keep me smiling.

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Olivia - Customer Service Representative

My role in the customer services department is mainly to provide quality email support to our customers.  I have worked in customer services for 6 years, and helped thousands of customers via email. As I have a diverse range of skills, I also frequently assist other departments - just lately, I have been working with the marketing team, and really enjoying the marketing projects I have been a part of.

When I’m not at work, I love spending time with my children and socialising with my friends. I’m very easy-going and always laughing! I also love social networking, and living in the virtual world.

My favourite thing in the whole world is wine (rose or white), chocolate and major retail therapy!!!!!

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Dan D - Customer Service Representative

I’m the fun loving, and friendly voice of Academic Answers.  My full time role is to help our customers over the phone. This is what I love most about my job as I enjoy talking to new people.

When I am not at work I love spending time with my son and my beautiful girlfriend. I always have a laugh when I am out with my mates; we like going to festivals, gigs, drinking and watching my beloved Nottingham Forest F.C.

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Martin - Customer Service Representative

I enjoy a diverse range of work with the customer service team – helping customers over the phone, dealing with website enquiries, processing orders and looking at incomplete orders.

In my free time I like to play snooker and golf, but my main hobby and passion is playing the piano. I have played in a blues band, and I enjoy teaching others.

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Danny - Customer Service Representative

As part of the Customer Services team I enjoy helping the process from order to delivery run as smoothly as possible, ensuring that the customer is informed every step of the way.

Away from work I enjoy playing Table Tennis. Recently I have enjoyed spending more time coaching younger players, passing on the experience I have gained to others. When I’m not playing Table Tennis I enjoy reading and running.

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Darrell - Customer Service Representative

I enjoy the variety my customer service role brings from start to finish, I especially enjoy helping customers with their queries.

In my spare time I enjoy looking after my 3 sons and also playing for my local football side but my main passions are MJ and learning to play my electric guitar.

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Customer Satisfaction Team

Jilly - Quality Assurance Officer

I have worked at Academic Answers for 5 months, and finally found a job I enjoy, as I get to read essays from a variety of academic disciplines, with a multitude of topics.

In my spare time I read a lot, and enjoy sampling real ale - ‘Elsie Mo’ is my favourite to date.  I really enjoy listening to music, and going to gigs. I would have to say that Ska and Northern Soul, are my favourite genre.

I love new ideas, travelling and meeting thoughtful, interesting people.

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Danielle - Quality Assurance Officer

My role in the Quality department is to ensure all orders are of the highest quality and meet the standards ordered. I also deal with customer satisfaction queries to help ensure clients leave the company happy. I find my job really rewarding, knowing that I’m helping client’s achieve top quality grades. I also enjoy interacting with the clients and helping ensure they’re always satisfied.

In my spare time, I enjoy all the things girls do - socialising with my friends and boyfriend, shopping, cinema-going, reading and a good old gossip over a chick flick and a bottle of wine. I also enjoy skiing, travelling and going to live shows; I love all varieties - gigs (I’m still devastated I won’t be making good use of my Michael Jackson tickets!), festivals (particularly V-fest), comedians (I’m partial to a bit of Jimmy Carr) and West-End shows (Dirty Dancing is fabulous!).

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Josh - Customer Satisfaction Representative

My role in the Customer Satisfaction team is to deal with after-sales customer queries via email. I really enjoy helping people and where a customer isn’t totally satisfied, I get a great sense of satisfaction from finding a solution that leaves them 110% happy.

When I am not in work I like to spend time walking my Great Dane, Trevor. I enjoy spending time in the Peak District at weekends, and going out for long walks with Trevor.

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Sarah - Customer Satisfaction Representative

I’m one of the after sales team, and when you look at the order process from start to finish, this is usually a great place to be working at as I get to hear from satisfied customers all day long.  Occasionally we hear from someone who is not completely happy but I see this as an opportunity to make a really good impression – that’s my goal. 

When I am not at work I love to spend time with my husband and family. My hobbies include reading, going to the theatre and socialising with my friends. I love shopping, particularly for new clothes.

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Jonathan - Customer Satisfaction Representative

I’m the first point of contact for our experts at Academic Answers when things aren’t going quite to plan.  It’s a demanding role as we see our experts as customers too, so I have to balance their interests with those of the students.  It’s also rewarding as I get to speak to the most diverse talent pool on the planet – and some of our experts have become good friends through the years.

In my spare time I really enjoy going out at weekends with my mates and visiting London regularly to see my family. When I’m not out on the town, I’m either in the gym or heading to a football match.

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Research & Development Team

Liam - Research & Development Manager

My role is to oversee the production of great products and services for our customers.  Having the largest team in the Company, this is a challenging role!  The reward for me is seeing our work being released, used and loved by people both internally and externally.

In my free time I enjoy playing American Football, reading, going to gigs to see my favourite bands and anything slightly random!

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Simon G - Programmer

I help create engaging applications that inspire users and meet our business goals.  I am also a passionate advocate of Unix-like servers for internet systems.

Out of work, I like enjoying the odd mission on the mountain bike, reading politics/spy/thriller books, playing poker and the odd round of Call of Duty 4. 

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George - Web Developer
 
My role is to develop code and applications for the web using HTML, JavaScript, CSS, and on the server-side, languages such as Perl, Python, Ruby, PHP, Java, .NET used to deliver content and scripts to the client.

I use my spare time taking part in a number of sports and activities like biking, swimming, jogging, playing basketball and photography. I really enjoy travelling and seeing new places - and I am a keen photographer.

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Steve - Code Monkey

As a PHP Web Developer/Programmer I use my technical and creative expertise and experience to deliver engaging solutions.  I work on standalone solutions, as well as producing creative code that complements the efforts of the existing development team.

Out of work, I like nothing more than jetting off to ‘la belle France’ and improving my French. In my spare time I pretend to play the guitar and my favourite past time is browsing in bookshops. Nothing is more important to me than my family.

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Dan H - PHP Developer

My role as PHP developer is to develop and enhance code and new applications within the Department’s framework, and to provide support and advice to other developers within the team.

My favourite hobby in the world is flying and I have a passion for aviation and aircraft. On the weekend you can usually see me down the local airfield getting ready to take flight once again over the East Midlands…

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Paul - .Net Consultant

My role is to develop our Viper software, the free plagiarism scanner we offer to students.  My goal is to improve stability, reliability and speed, and to ensure that Viper is the only choice for students who want to ensure their work is plagiarism free.

I like going to the theatre and comedy gigs. Big fan of music (heavy metal, industrial/electro, Japanese rock, psy-trance… The more obscure the better!) - enjoy playing the guitar and experimenting with creating my own music. I also enjoy socialising with my friends while drinking Belgian fruit beer.

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Chris H - R & D Programmer

As an R & D Programmer, my job sees me developing new web-based applications for our customers. I make use of PHP, Javascript, CSS, HTML, C, C++, Java and other languages. I also bring a bit of Linux knowledge to the team.

In my spare time I like to indulge my love of music; particularly metal and other alternative genres. You can often find me on one of my long walks, contemplating all sorts of nonsense. I also enjoy a nice cold pint after a long day’s coding.

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Tim - R & D Programmer

I love working in the R & D department at AA, as I really enjoy software development and learning new technologies.

I’m also a qualified pilot so in my spare time I enjoy flying around the UK. My dream flight is to fly coast to coast across the USA. I also really enjoy travelling around the world. So far I’ve travelled the Far East and Central Asia, which was really exciting. Next on the list is South America. I think it will be really interesting and also a good opportunity to practise my Spanish!

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Oliver - R & D Programmer

A brief bit of history: although my name is Oliver, because there were 5 Olivers in my year at school, I referred to myself as Ozzy, which has stuck ever since, because the Zs make it cool. A later addition was the D to the end to make OzzyD…

My job is a Researcher and Developer, not explicitly a programmer, that’s just one aspect. I say this because the job takes me into research and development about myself, others around me, the way I interact with the world, and so forth. I am a keen music fan and musician, playing the keyboard (You Tube Channel Page if you’re interested I might redo it at some point ^.^), and also achieving Grade 5 music theory and Grade 7 singing. In my spare time, I enjoy writing songs, writing websites, when I’m not messing around/inside/the computer! I also do some artwork, drawing; digitally, a little CGI, but mostly with a pen and pencil. w.r.t favourite subject, got to be the sciences, especially Physics, and maths. I love taking the world around me apart and putting it together again as a collection of numbers to be analysed! Well, I suppose that’s it. Apart from that, I’m fairly average

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Matt - R & D Programmer

As a programmer in Research & Development, I’m responsible for coming up with new ideas, improvements and additions to our current and future products at Academic Answers. As part of a dedicated, like-minded team, we aim to produce first class products that set the Company ahead of the competition.

As well as being a programmer, I am also a musician. I love performing with different bands, writing songs and having the opportunity to travel the world doing it. I spend quite a lot of my spare time creating projects centered around music and technology - the two things I enjoy the most

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Ashley - PHP Web Developer

My role as the department junior is to support the development of AA’s large portfolio of online software and solutions for our customers as well as working on internal tools the help better our service.

I enjoy being outdoors and like hiking, climbing and generally staying active. I also enjoy swimming and going running regularly. My absolute favourite thing though seems to be climbing high mountains and I harbour a dream of climbing the seven summits! On a more relaxing note, I enjoy playing the piano, reading and spending time with friends and family.

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Communications Team

Chris - Communications Team Manager

I coordinate our SEO/Communications team and our primary responsibility is to communicate the value that we offer to our customers.  This means getting our message out to the right people at the right time.  Although we’ve got demanding targets to meet, we have a lot of fun achieving them – my team is a pool of creative talent!

In my spare time I play football, run, and spend quality time with my wife and son. I really enjoy learning all about web design and web creation techniques.

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Carly - Deputy Manager of the Communications Team

As Deputy Manager, I provide support and advice to the team manager and to my colleagues.  My role requires me to keep up to date with the latest technologies and best practices in communications, and to ensure the team are using these to full effect.  I’m also in charge of developing and promoting EssayBay, our marketplace that puts experts and customers directly in touch.

In my spare time I swot up on eMarketing and SEO blogs.  I enjoy photography and I’m currently teaching myself how to shoot better pictures.  I enjoy visiting my Mum, our horse and dogs in the countryside, but when I’m not doing that I can be found socialising with my friends or relaxing with a glass of red.

My favourite item in the world? It’s a toss up between my Apple Macbook Pro and my 2 year old Miniature Schnauzer, Archie.

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Elaine - Communications Expert

I manage Degree-Essays.com, a site that offers affordable, good quality work to students. This year the site has seen a 538% increase on traffic compared to the same period last year, and a phenomenal 409% increase in conversions.

I’m a complete Janeite, love everything to do with Jane Austin and really enjoy my music, which ranges from classical, Abba to Elvis!!

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John - Communications Expert

I’m a new member of the team, and so I’ve only just started work on Law Essays UK.  I’ve already introduced some major changes, completely restructuring the site and introducing breadcrumb navigation for increased usability.

Out of work, my favourite past time is heading to the gym four times a week. On a weekend I like travelling the UK to hunt for the best clubs in the country. I love going to Creamfields and to a lot of djing at a few events. I enjoy watching Formula 1 and listening to electro house music.

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Ray - Communications Expert

I’m the newest member of the team and have taken ownership of Law Teacher. In the short time I’ve been here, I’ve been working on improving the navigation on the site, making sure you can find the pages in Google (other search engines are available), as well as structuring the content and putting everything in the right place so that you can find it!

In my spare time I love to get behind a camcorder and film various events from weddings to family parties. I’m also learning how to make special effects but I’ve yet to find a way to implement Iron Man’s heads-up-display on one of my videos!

As well as filming, I enjoy playing squash, badminton and going to the gym. I also spend around 30 minutes a day walking around talking to myself. It’s not as bizarre as it sounds as I’m trying to learn the Thai language for my holiday in November. So, if you see someone walking around at 7:15am with his headphones on talking to himself, it’s probably me!

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Mascots

Neo

Neo the Chihuahua is a new addition to our workplace.  He is only 8 months old, so is a small bundle of mischief at the moment. He brings a smile to all our employees, and when he is not at our offices he loves going for walks and meeting other dogs, and running around in the garden playing with his toys. 

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Mylo

04/11/06 to 13/01/09

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Send us your essay question and sit back – our professional business experts will deliver you a fresh, original, fully researched, fully referenced answer confidentially to you, when you need it.

Custom business essays, SWOT analyses, business reports, marketing reports – no problem. Just let us know what you need, then relax while qualified business experts deal with your problem.

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Aside from providing our visitors with fantastic custom business essays, we strive to add new resources to this site daily. We cover most business related subjects, from accounting to management, from finance to economics.

We provide students with explanations of many of the key areas in business. Use these to help you write a business essay, dissertation or piece of coursework.

Study Focus: TESCO!

Are you stuck for ideas? If you do not know where to start with your project, take a look at the fantastic resources we offer on this site to get you started. This week we are focusing on TESCO:

TESCO Case Study - learn about the key factors for success, and the challenges TESCO may face in the future.

TESCO SWOT Analysis - learn the strengths, opportunities, weaknesses and threats that TESCO face.

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• SWOT Analysis

On this page:

• Top 7 scam buster checks
• Top 7 tricks used by scam essay companies
• Legal requirements for UK websites

There are many custom essay companies on the web. Some are genuine. Some are not. It is hard to spot which are the genuine companies. Fraudulent, dodgy companies will make you all sorts of guarantees and promises to induce you into making a payment.

If they succeed, the only thing you can guarantee is one of two outcomes:-

• You’ll never hear from them again - you won’t get a custom essay, and you won’t get your money back.
• You’ll get a custom essay but it will be copied and pasted from the web, or written by an unqualified, foreign writer.

Remember, not all essay companies operate this way. There are some simple checks you can carry out to protect yourself from the essay sharks that are just out there to make a ‘quick buck’.

Whether or not you choose to use Business Teacher, we urge you to protect yourself and learn how to tell the difference between a genuine company and a scam.

Your top 7 scam-buster checks

1. Use a UK-based Company.

Why? Because if the Company is based in the UK, they are subject to UK Law, and the jurisdiction of the UK courts. Can you imagine trying to sue a company based in India or Pakistan? Even if you were successful, how would you get your money if they didn’t pay?

If you choose a UK company, you won’t necessarily get a qualified UK writer but at least if they are based in the UK, you’ll be able to take them to court if things go wrong.

Of course, many companies claim to be UK-based but aren’t really — so you need to run a few checks to make sure you’re really dealing with a UK company - and don’t be fooled by easy tricks such as the use of ‘co.uk’ domains which anyone can buy (see ‘Top 10 ‘tricks’ used by scam essay companies’ below).

Our landline number is 0115 966 7971. Please give us a call - you won’t hear any strange ring tones or foreign voices here!
2. Make sure they have a genuine UK landline telephone number.

Anyone can get an 0845 or 0800 number, and these numbers can be forwarded to anywhere in the world.

If the Company claims they’re using 0845 or 0800 numbers because it lets their customers ring them cheaply, thank them for being so considerate — and then ask them for a UK landline number you can call them on - because if they’re in the UK, they must have one as well.

It’s a little harder to get a UK landline number if you’re not in the UK- although not impossible. Unfortunately, some scam companies have set up call forwarding which again, can be used to send the call anywhere in the world (at your expense!). So give the number a call.

• Listen to the ringtone - does it sound odd?
• Listen to their accent (if they answer).
• Ask them where they’re based.

If they say somewhere you’re familiar with, like ‘London’ for example, ask them a couple of ‘local knowledge’ questions about London which wouldn’t be easy to look up on Google.

Our company name is Academic Answers Limited and our company number is 4964706. Feel free to check us out at Companies House!
3. Check their credentials.

It’s safer to deal with registered companies as they have to comply with certain legal requirements. Under UK law, all registered companies must list on their website their company number, as well as some other details (see ‘Legal Requirements for UK Websites’ below).. If the details they provide are genuine, they’ll be listed at Companies House. You can run a free search on the Companies House site using ‘Web Check’.

If they provide a ‘Company Number’, make sure it actually matches the name registered at Companies House, and make sure the Company is not listed as ‘Dissolved’ or has no pending applications (to be struck off, i.e. removed from the register, for example).

If they do check out at Companies House but you run in to difficulties with the Company at a later stage, you can download a lot of useful information about them from the Companies House website, including the names and addresses of the directors and company secretaries, for a small fee of approximately £1.00 per document.

Our business account details are:

Barclays Bank
Sort Code: 20-41-50
Account Number: 50411590
Account Name: Degree Essays UK

4. Ask for their UK bank account details.

Unless they have a contact in the UK helping them, it’s practically impossible for a foreign company to get a UK bank account. So ask them for their bank account information - account name, sort code, account number and the name of the bank.

Don’t accept any excuses for them not giving you this information - it would be extremely difficult for you to misuse it, so they have no reason to refuse to hand it over.

To ensure they didn’t just give you fake details, make a small deposit into their bank account of a few pence and ask them to confirm what the amount was. They should be able to do this straight away or within a few minutes if the account belongs to them as companies have access to internet banking to check for payments from their customers, and to process telephone payments.

Our prices are realistic because we use professionals. You can see our recruitment policy on our writer vacancies page.
5. Consider their prices - are they realistic?

Remember that they exist to make a profit. So realistically, they’re going to be paying their writers between 10 and 30% of the fee that they charge you.

Now, ask yourself, would you complete the work for this fee? Would a professional writer? If the answer is no, be on your guard!

If prices look too good to be true, they probably are (unfortunately).

Our company has had loads of press coverage - see our press page. We have links to the actual stories, and videos from our television coverage for you to watch.
6. Look for UK press coverage.

This isn’t a guarantee that a company is genuine and UK based, but if reporters have visited the Company’s offices, it’s a good sign.

Be aware that quotes are easy to fake - so don’t believe press coverage you read on their website. Where they say for example that ‘The Times bought an essay from them and said it was great’, go and look up the story on the newspaper’s website, or ask for proof that the story is genuine.

Newspapers frequently commission undercover journalists to place orders, as well. So if you see on a newspaper’s website that a newspaper has done this, and they actually got an essay delivered for their money, this is a good indication that the Company is at least not a scam.

Our sites are constantly checked and modified by our Quality Team, who are all qualified to post-graduate level - although if you do spot any errors, let us know!
7. Read the website.

We’re shocked and amazed that people still order from scam companies when the content of their websites are often written in ‘pigeon English’. If you struggle with English yourself, get a native English speaker to have a quick look over the site. Is it well written? Whilst a few spelling mistakes might just be genuine typos, there are certain common mistakes that will be obvious to a native English speaker, but not so obvious to someone with English as their second language.

Top 7 ‘tricks’ used by scam essay companies

Don’t be fooled by these easy-to-do tricks. Anyone can replicate them.

1. Using a co.uk domain name

Remember that anyone, anywhere in the world, can buy a co.uk domain name. Do you really think this means you’re dealing with a UK company? Think again.

2. Using ‘British’ images

Some of the websites that appear in Google’s listings for custom essays have UK flags and images of UK universities. Anyone can put these images on their website. It doesn’t mean they’re based in the UK!

3. Displaying convincing testimonials
Ask us for proof of our testimonials. We’ll gladly provide it!

Anyone can write a good fake ‘testimonial’ and make it sound genuine. It happens a lot, as you might have guessed, and the Office of Fair Trading are often involved with companies making wild claims through fake customer testimonials. Did you know that under UK law, companies are obliged to provide evidence that testimonials are genuine, if requested?

4. Writing shining ‘Reviews’ on other websites and forums

These are really easy to do - the Company just registers for a new account, and creates a few fake messages, pretending to be a student, saying how they got a great essay from the Company’s website. The same companies often slate other, genuine websites to gain an advantage. Don’t trust reviews unless you’re certain who wrote them.

Check our press page for links to newspaper coverage on the newspaper websites. We’ve also got videos of TV coverage.
5. Claiming the Press have investigated them, favourably

Anyone can write press quotations on their website, but are they genuine? You need to check out how genuine they are on the newspaper’s website.

6. Using paid listings on Google Adwords

You might think because Google allows a company to advertise its website on their paid listings, the website must be genuine. Unfortunately, this isn’t the case. We complain almost every week to Google about scam companies posting adverts on the highlighted search results, but Google take no action. Don’t trust a site just because Google allow them to advertise.

7. Endorsements

You might see some attractive badges on the Company’s website that suggest they are part of ‘consumer protection’ groups. These are very easy to forge (and if you do a little research, you’ll often find that the groups don’t exist). You should also be wary of them name dropping, saying they work with companies you know to be reputable. Check out their claims as we’ve found many are just shameless lies!

Another trick we’ve noticed is that some sites use a newspaper’s logo next to a quote. Don’t be fooled. Just because the Company is using the newspaper’s logo, doesn’t mean the story is authentic. Check out the story on the newspaper’s website - check it exists, and if it does, that the quote hasn’t been taken out of context.

Legal requirements for UK Websites

We employ an in-house lawyer (F.Inst.L.Ex) and our company complies with all of the legal requirements for UK websites.

All UK websites must comply with a number of legal requirements. If the website you’re thinking of using doesn’t comply with this list, ask yourself whether the Company is likely to be a genuine UK-based company.

Briefly, UK websites must:

• Display their actual company name (not just the website name) somewhere obvious on the website. For example: ‘Academic Answers Limited’
• Where the company name is different to the website name, they must explain the relationship. For example, ‘UK Essays is a trading name of Academic Answers Limited’
• The Company’s place of registration must be displayed - for example, ‘Academic Answers Limited is a Company registered in England and Wales
• The Company’s registration number must be displayed - for example, ‘Company Number 4964706′. 
• The email address must be displayed.  It is not sufficient to have only a contact form.
• The registered office address must be displayed.  It is fine to give the PO box address as well for correspondence, but a PO Box cannot be a registered office!
• The VAT registration number must be quoted (where there is one)
• Prices on the website must be clear and unambiguous, and state clearly whether they are inclusive or exclusive of VAT and delivery costs. 

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DIAGEO PLC

Introduction, Company Profile and Current Strategy

Diageo is one of the world’s largest alcoholic drinks companies, leading the global market in flavoured alcoholic beverages (such as Smirnoff Ice), and spirits. In this regard it is still very similar to several of its major rival companies, including Allied Domecq, Pernod Ricard or CCU, all of who have varied alcoholic drinks portfolios. Where Diageo has differed from its rivals in recent years, however, is the way in which its wine business has been somewhat overlooked in comparison to the development of its global priority brands, which have mainly been centred on spirits, as well as its flavoured alcoholic beverages. The strategic review undertaken in the case study has the potential to alter this state of affairs, and the company may wish to look at possibly extending its presence in the premium New World wine segment, taking on its rivals head on.

Diageo’s decision will likely depend upon several factors, with the key factor, likely to support growth in wine, being the growth potential of premium wine, particularly in the light of recent health claims made about the benefits of drinking red wine and dangers of spirits consumption. In addition, the company has endured a decline in its flavoured alcoholic beverage business, again like its competitors which have seen this particular sector begin to lose its fashionable appeal. However, through extending its wine offering, Diageo will intensify the competition between itself and companies such as Pernod Ricard or Allied Domecq, as well as more wine-centred companies including Kendall-Jackson or Constellation Brands. All four of these companies have portfolios which are similarly prioritised around Californian premium wines.

A merger, or acquisition, may be the best way to achieve a strong presence in the wine sector, as consolidation continues to be strong amongst wine firms. The global wine industry has yet to settle down from the period of intense merger and acquisition activity witnessed over the last few years. The acquisition of BRL Hardy by Constellation Brands in 2003 was the first major salvo, creating an environment of consolidation which remained in early 2005, with E&J Gallo acquiring Barefoot Cellars and the integration of Robert Mondavi into Constellation Brands’s fine wine division, not to mention Diageo’s own acquisition of Chalone. (Diageo Plc, 2005)

External Environment Opportunities and Challenges

An analysis of the external environmental opportunities and challenges facing Diageo’s wine business, in some of its major markets, is based primarily on the fact that the company’s portfolio is firmly rooted in the still light grape wine sector. It does have a few rosé and sparkling wines, notably extensions to the UK-focused Blossom Hill, but these are unlikely to have a significant impact on the company’s sales going forward despite the predicted growth of around 27% in the UK still rosé sector and 6% in UK sparkling wine. Within its other key markets, Spain and Ireland, Diageo’s wine portfolio is likely to see mixed results. Whilst in Ireland, which has come late to wine-drinking, the potential of an immature market is apparent. Increased interest in wine as consumers develop more sophisticated tastes is expected to lead to growth of around 92% in red wine and 80% in white wine, offering Diageo great potential once its distribution channels have been widened.

In contrast, the Spanish wine market is much slower, suffering from maturity and the same change in family habits that has had such a negative impact on the French wine industry. As a result, static growth rates are expected, although it is likely that with Spanish consumers exchanging quantity for quality, the potential for Diageo’s premium wine portfolio remains. In the US, where wine drinking is still a relatively new activity, the growth potential for the company’s wide premium wine portfolio is good. Red wine growth of around 26% is anticipated over the five years to 2009, as US consumers grow increasingly interested in wine and sophisticated in their tastes. This growth will be significantly faster than the developed UK market, which is expected to grow only by a further 3% in total as it matures.

Diageo CEO has earmarked four markets which he wishes to expand, Brazil, India, Russia and China. In Brazil, where the company is already active, the red wine market is anticipated to grow by around 14% in volume, suggesting positive forward growth as domestic production continues to grow, encouraging more widespread wine-drinking, particularly for reasons of health. Here, white wine growth of just 4% will be significantly slower, but nonetheless offers organic growth potential. India, Russia and China are all significant immature markets, expected to enjoy dynamic wine growth in the 2004-2009 period, as all three countries see an increasingly westernised lifestyle. Although Diageo’s New World-focused portfolio may be slower to enjoy the benefits of growth, with these markets particularly enjoying wines from the Old World producing countries such as France, there is certainly medium-term potential, particularly with the benefit of the work being done to widen distribution channels. In Russia, the development of a market for domestic wine may also dampen Diageo’s growth rate. Only in China is red wine growth expected to outpace that of white. In Russia, both white and red wine are expected to grow at very similar rates of between 28% and 29%, whilst in India white wine is likely to grow more rapidly, at around 81% compared to 74% for red, due to its lower base. (Global Market Information Database, Mar 2005)

Industry Environment

The wine industry environment, as a whole, is particularly susceptible to fluctuations in supply arising from weather-related factors that influence the volume and quality of the annual grape crush harvest. In 2004, a shortage of wine in Western Europe resulted in increased prices, leading to slower volume growth and consumers switching to cheaper alcoholic alternatives such as beer. In the previous year, however, oversupply had caused the opposite effect, with a glut of wine volume driving down prices and value in the industry. As a result, the wine industry needs more effective coordination between producers in order to ensure a steadier level of global supply.

A long-term challenge facing the global wine industry is the underlying trend away from wine consumption in major traditional markets such as Italy, France and Spain. Changes in the pattern of life in these countries, with consumers increasingly rarely drinking wine at lunch, have led to falling consumption per capita of wine, with younger consumers often preferring alternatives such as FABs, soft drinks or water. Specific marketing towards younger consumers in these markets, and continued expansion of wine distribution in developing markets are two key strategies in confronting this challenge.

Manufacturers also face increasing competition from outside the wine industry, with the growing popularity and heavy marketing of beer, FABs and soft drinks. In response, manufacturers are seeking to make wine accessible to an increasingly wide consumer, whilst retaining the product’s social cachet.

Celebrity endorsement, product placement in films and the broad-based promotion of a culture of wine connoiseurship are central strategies in wine marketing. As consumers grow increasingly health conscious in both developed and developing markets, demand for beverages with a high alcohol content continues to diminish. This presents wine manufacturers with an opportunity to emphasise the potential health benefits of wine, particularly when compared to the health risks of high alcohol-content spirits that are the customary drink in certain regions such as Eastern Europe. Increasing consolidation in the highly fragmented global wine industry has arisen due to the significant growth opportunities in developing regions, and the success of global brands of New World wines such as the US’s E & J Gallo and Australia’s Jacob’s Creek.

As such, the key challenges and strategies for the next few years fall into a few distinct categories:

Destabilising fluctuations in supply: There is a need to coordinate between producers to maintain steady level of supply, and the use of available technology to prevent the damaging effects of over, or under, supply.

Declining consumption in traditional markets: This must be countered by the promotion of premium wines in developed markets, and increased distribution and education in emerging markets.

Increased competition from non-wine drinks: This is already being tackled by cultivating a sophisticated, yet accessible product image for wine.

Health trends away from alcohol: This has long been dealt with by the promotion of the apparent health benefits of wine, and the development of organic and low-alcohol variants.

Increased consolidation in global industry: This is causing geographical and sector expansion via acquisition, global branding, and an increasing focus on the key growth sector of premium wines. (Global Market Information Database, Sep 2005)

Recommendations for the CEO

SWOT Analysis

Strengths 

Diageo’s broad geographical coverage acts as a cushion against economic uncertainty in any one particular region.

The company is becoming increasingly recognised for providing a positive working environment, and being a good place to work. High levels of employee loyalty will help the company through difficult periods.

Diageo recognises the importance of building international brands, which enhances its sales potential.

A broad wine portfolio means that the company is reasonably insulated from undesirable fluctuations in consumer confidence, through its affordable labels, but can also offer the aspirational consumer, higher-priced reserve wines.

The acquisition of the Chalone Wine Group, which was completed in February 2005, adds several premium Californian wines to Diageo’s portfolio, which significantly increases the company’s profile in the wine industry.

Focused marketing of Blossom Hill in the UK has paid off, with significant volume increases during fiscal 2004.

Taking control of its North American distribution through dissoliving its joint venture with Moët Hennessy gives Diageo greater control over its marketing in this region as well.

Weaknesses 

Insufficient marketing resources are being put towards the company’s wine brands in comparison to its spirits business.

The lack of any major wine strategy reflects a lack of commitment to Diageo’s wine portfolio.

The company has not established itself fully in the UK premium wine market, with both Blossom Hill and Piat D’Or more mid-priced wines.

The lack of a major global brand is a distinct disadvantage in an industry which is becoming increasingly focused on branding.

Diageo’s portfolio remains incomplete without ownership of an Australian brand, and also suffers from lack of participation in the Chilean or Argentinian wine industries, which are increasingly popular in key markets such as the UK.

Opportunities

The UK wine market is proving to be more resiliant against private label wines than may be suggested by the growth of private labels elsewhere in the retail sector.

Strong growth in both still red and white wines is forecast in the US market over the 2004-2009 periods. This will help to boost sales in the company’s most significant overseas market.

The company’s domestic market, the UK, is a “showcase market”, where consumers are happy to experiment with wines, providing a wide market for Diageo’s products.

Red wine sales are likely to continue to benefit from medical and scientific research findings indicating that it offers health benefits to regular, moderate drinkers. Recent studies have suggested red wine may help improve coughs, lower blood pressure and, reduce the risk of lung cancer.

There is considerable growth potential in Norway and Ireland. Although sales in these countries are growing, they are not yet at the same level as other Western
European countries. As Diageo is currently well represented in Europe, it is in a strong position to further exploit these markets.

The trend towards premium wines offers growth potential to several of Diageo’s brands including Sterling Vineyards, Beaulieu Vineyard and Barton & Guestier.

Threats 

Continued fears about the social impact of alcohol abuse may lead to the reduction of Diageo’s market as consumers are encouraged to turn away from alcohol.

Any changes in excise levels in any of its markets could have a negative impact on the company’s margins.

As a British company, with significant overseas sales, the company is at the mercy of fluctuating exchange rates, when a strengthening pound, particularly against the US dollar may impact negatively on revenues.

Falling sales of spirits brands could lead to an international price war, which could drive down both the company’s revenues and margins.

There is increasing competition from small, artisan wineries throughout California, which could impact Diageo’s Californian wines.

Greater emphasis is being placed on anti-drink/driving campaigns in some traditional wine-drinking countries, such as Spain, which is a key market for Diageo.

Conclusion

Further global expansion is definitely possible for the Diageo CEO, who has pinpointed several geographic markets into which he wishes to increase sales, including the growth areas of Brazil, India, Russia and China. All of these markets offer potential for its wine business as well as spirits, and the company should be able to gain economies of scale were it to share distribution channels with its extended spirits business. Further expansion of the company’s wine portfolio could be considered in New World wine producing areas such as Chile or Argentina, which are also growth areas and popular sources of wine in key markets such as the UK. The company already has Latin American operations in the form of its Monte Xanic wine, acquired through the purchase of Chalone Wine Group in 2004. The wine business of Chilean brewer CCU may well make a good fit within an expanded Diageo Chateau & Estate Wines.

Diageo could also look to Australia for further expansion, as it still lacks wine from this region. It is unlikely that Diageo would stretch itself as far as attempting to acquire Southcorp alone, as Foster’s has been attempting since early 2005. Nonetheless, Diageo could be in the running either to participate in a joint venture to bid to part-own Southcorp, or to pick up any of Foster’s wine business that it would need to divest following a successful takeover of its rival.

As the world’s leading producer of spirits, Diageo is an attractive company, most notably for its eight global priority brands which include J&B whisky, Smirnoff vodka and Tanqueray gin. The company is at risk, however, from losing its premier position in the global spirits market once South Korean spirits maker Jinro, currently ranked second in the market, is sold at the end of March. Should the buyer be Diageo’s key rival Allied Domecq, this would have serious implications for Diageo’s global position. Should this happen, an alliance or merger activity between Diageo and Pernod Ricard should not be ruled out. The latter is rumoured to have been investigating the possibility of a takeover of Allied Domecq since early 2005, and here again Diageo’s dominance of the market is at risk. A merged Jinro/Allied Domecq would also well prove too large a proposition for Pernod Ricard, leaving it to look elsewhere for consolidation and Diageo would be a good fit, although there would be some clash within the joint Californian wine portfolio.

Diageo is unlikely to be approached with regard to its wine business alone, because of its lack of a major global brand, which is an essential element of any major wine company. Although Diageo has one ace up its sleeve, current UK still light grape wine market leader Blossom Hill, its history of underinvestment in its wine business and falling volumes in its established Californian portfolio, combined with its lack of a true global brand makes Diageo an unattractive proposition from this point of view. As such, Diageo needs to rapidly and dramatically increase its marketing and branding expenditure in its wine business, if it wishes to gain the necessary regard to be able to enter into joint ventures and alliances with major companies. One way of doing this would be to look towards acquiring a smaller company, with one or two recognised brands, and leveraging Diageo’s main strength: its brand development skills and expertise, to developing these brands, and thus the whole company’s global wine image and potential. Alternatively, the firm could try to make Blossom Hill a truly global brand, however this would require a large investment of time and expenditure, and may be beyond even Diageo’s branding skills.

References

Diageo Plc. (2005) www.diageo.com. Accessed 26th December 2005.

Global Market Information Database (Mar 2005) Diageo Plc. Euromonitor International.

Global Market Information Database (Sep 2005) The World Market for Wine. Euromonitor International.

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