Marketing Essays

The marketing essays below were supplied to Business Teacher by former students with the hope that they would help other business students with their studies. All of the essays are completely free to use and there is no registration required to view the full essay content.

    The Bottom Line Contribution Red Bull
    Mateschitz considered customers would take Red Bull’s advantages seriously only if the item price more than a typical soda. Therefore from the st... ... Read more...
    Published:      6 Pages      1962 Words

    The Wholesale And Distributor Sales
    Crocs is a designer, manufacturer, distributor, worldwide marketer and brand manager of footwear for men, women, and children. Crocs’ goal is to ... ... Read more...
    Published:      9 Pages      2985 Words

    How Crm Contributes To Gain Competitive Advantage
    In the findings and analysis chapter, the researcher will discuss about the findings from the research study and analyzed the collected from taking... ... Read more...
    Published:      10 Pages      3507 Words

    Market Research And Business Plan Assignment
    logo Author: Meshack Dongwe ID number: 2102916 Academic Session: 2012/2013 Unit Coordinator : Chris Mark Craven Dowlen Supervisor: Dr. Goran Bez... ... Read more...
    Published:      11 Pages      3785 Words

    Background Of Life Insurance Industry Of Vietnam
    Macintosh HD:Users:trungvo:Desktop:barcode1.jpg 
Course: BUSI0011: Dissertation - General Coursework: Literature Review Tutor: Ms Duong Que Nhu C... ... Read more...
    Published:      8 Pages      2974 Words

    The Benefits Of Branding
    Marketing directors are driven today not by the need to build a brand, but by the need to develop their market, launch new extensions or... Read more...
    Published:      11 Pages      3987 Words

    How Lancasters Attributes Approach Can Help
    Lancaster’s attributes approach assumes that consumption is a function by which products goods are the input and their various characteristics ar... ... Read more...
    Published:      4 Pages      1384 Words

    Protecting Your Intellectual Property
    In this assignment I am looking at profitable organizations which have main objective is profit maximization. I am going to look at this in the... Read more...
    Published:      10 Pages      3543 Words

    The Stages Of Buying Process
    http://www.gb-academy.com/uploads/SIM_Logo.jpg  MKT001 Individual Project Name ( as in IC / Passport) IC / Passport Number Telephone Number Email ... ... Read more...
    Published:      4 Pages      1413 Words

    Marketing Mix Decisions Critical Discussion
    Intake: 4473 Student number: 63756 Qualification: MBA Module name and code: Strategic Marketing Management Total number of pages: 19 E... ... Read more...
    Published:      18 Pages      6441 Words

    What About An Automaker
    Auto-buying process is generally a simple one: We go to various car dealerships, amenities, compare prices and buy car. There is not a way we... Read more...
    Published:      5 Pages      1889 Words

    Retail Food Industry And Suppliers
    Rise of Supermarkets (Post War) Changing Trends in Market Share – (DATA) STRUCTURE Reasons for Oligopolistic Market in Food Retail – Analysis (... ... Read more...
    Published:      3 Pages      1027 Words

    The Corporate Social Responsibility In Tata Motors
    Corporate Social Responsibility A Case of Tata Group – Tata Chemicals and Tata Motors (India) "The wealth gathered by Jamsetji Tata and his sons ... ... Read more...
    Published:      9 Pages      3001 Words

    The Cocacola Company Mission
    Our mission is: To refresh the world - in mind, body and spirit To inspire moments of optimism - through our brands and actions To... Read more...
    Published:      4 Pages      1281 Words

    Ikea Is An Internationally Known Home Furnishing Retailer
    IKEA is an internationally known home furnishing retailer. IKEA was founded in 1943 by Ingvar Kamprad. It has grown rapidly since it was founded in... ... Read more...
    Published:      6 Pages      2215 Words

    Marketing Orientation And Product Orientation
    Marketing management [Type the document subtitle] Programme/Qualification name: BSC (HONS) Business Administration I have read and understood NCC E... ... Read more...
    Published:      7 Pages      2436 Words

    The Sources Of Finance Available
    INTRODUCTION Clean homes. Clean Streams. Clean air. Clean Conscience. That’s the promise of Melaleuca’s innovative Eco Sense cleaning, laundry ... ... Read more...
    Published:      12 Pages      4173 Words

    Attitude Toward Sms Advertising
    In the developments of industries and market expansion, advertising has become an important tool to communicate effectively with customers and soc... ... Read more...
    Published:      12 Pages      4288 Words

    Analysis Of Qt Sydney Hotel Marketing Mix
    Marketing is often thought to be only selling and advertising. However, marketing consists of many other functions that can be seen far more import... ... Read more...
    Published:      5 Pages      1688 Words

    Gen Now In The Age Group
    Gen Now in the age group of 25-39 & Gen Next in the age group of 13-24 years are the most appropriate target population.Demographics The... Read more...
    Published:      5 Pages      1658 Words

    The Effective Market Segmentation
    Kotler (2000) mentions five criteria for an effective segmentation: Measurable: It has to be probable to establish the values of the variables used... ... Read more...
    Published:      17 Pages      5837 Words

    Dettol Has Been In The Market
    Dettol has been in the market since the year of 1933 under the manufacturer name of Reckitt Benckiser (Shah & Dixit, 2008). Reckitt Benckiser had... Read more...
    Published:      9 Pages      3083 Words

    Description And Analysis Of The Model
    Marketing planning is essential for companies willing to grow and expand their market share. Market research is a necessary part of planning as it ... ... Read more...
    Published:      5 Pages      1626 Words

    The Perception Of Corporate Social Responsibility
    It is important to know how the perception of corporate social responsibility activities affects the customer’s behavior and attitude towards the... ... Read more...
    Published:      7 Pages      2559 Words

    Credit Cards Versus Cash
    This paper talks about consumer’s preference in purchasing products by cash or by credit cards. Credit cards have become important in consumers l... ... Read more...
    Published:      8 Pages      2971 Words

    The Porters 5 Competitive Forces
    The competitive landscape of the banking industry got affected by the internet emergence. The first effect of the internet according to the article... ... Read more...
    Published:      7 Pages      2442 Words

    Nike Share Price On Monthly Basis
    The Financial market consists of money market and capital market. Money market basically deals with the short –term debt securities, which is saf... ... Read more...
    Published:      5 Pages      1594 Words

    Company Profile Harkel Office Furniture Ltd
    Contents Company Profile Harkel Office Furniture Ltd. Was founded by Kelly Klerer in 1979 (Harkel Office- About, 2012) almost 33 years ago, it’s ... ... Read more...
    Published:      10 Pages      3378 Words

    The Brand Extension Marketing Plan
    Heather Conley Brand Extension Marketing Plan Executive Summary Starbucks has grown from a little coffee house established in Seattle, Washington t... ... Read more...
    Published:      18 Pages      6246 Words

    M Banking System In Kingdom Of Bahrain
    Dr. Abdulrahman Akhund Awadhi ITC- AOU - Kingdom of Bahrain Acting Director – AOU Tel: 973 17407077, E-mail: a.awadhi@aou.org.bh This research wo... ... Read more...
    Published:      7 Pages      2475 Words

    Long Term Customer Relationships
    Experience has shown that the technique of changing into a customer focused environment in organization is complex. Being such an organization that... ... Read more...
    Published:      3 Pages      1090 Words

    Malaysian Airlines Compete Against No Frills Airlines
    Airasia believes in the no-frills which is good to go against competitors. Hassle-free, low fare business concept and feels that keeping costs low ... ... Read more...
    Published:      4 Pages      1550 Words

    Purchasing Organic Products In Iran
    Edris Pirsaheb1, Bagher Abbaspour2, Sadraddin Eslami Mohammad3, Abdolrazagh Madahi3* 1PhD of marketing; Email: epirsaheb@ut.ac.ir 2Member of Facult... ... Read more...
    Published:      11 Pages      3851 Words

    Introduction Of Electronic Industry In Mexico
    Mexican electronic industry succeeds in the world markets. Mexico is a leading manufacturer of electronics and electronic devices in high-demand wo... ... Read more...
    Published:      7 Pages      2337 Words

    The Relationship Between Factors And Customers
    In 2006, Vodafone’s market share was 17%, precede by a decline from 17.8% in 2005 and from 18.3% in 2004, while NTT DoCoMo controls 55.9%... Read more...
    Published:      12 Pages      4077 Words

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We also have a number of dissertations on marketing, these are available here > free marketing dissertations.